Ethnography in UX: Easily Misunderstood
Posted in ethnography, user experience on January 24th, 2010 Comments? »
Ethnography involves a lot more work than user experience design, because it involves deeper immersion, more personal commitment, a greater willingness to learn from one’s own observational failures, and the ability to work across cultural boundaries.
This is only a small part of what user experience design attempts to accomplish, and depending on how you apply [...]