Useful post by Ryan Carson about A/B Testing
Posted in evaluation, resource, tools, user experience, web, websites on August 3rd, 2009 Comments? »
What I like about A/B Testing using Google Website Optimizer:
It helps provide real, direct data (as opposed to sheer guesses, or “eye-balling” secondary sources of data)
It helps you build strong skills in testing
It’s fairly straightforward to setup
It’s fairly flexible – allows for HTML markup, etc.
See how 37 Signals puts A/B testing to the works here.
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