Brands need to better communicate their promises
Posted in careers, ideas on October 11th, 2009 Comments? »
I bought myself an £85 pair of jeans from a major high-street retailer today. I have about 4 pairs of trousers, 3 of which I wear on a regular basis, and they are starting to show signs of wear and tear despite being in use for 2 years. The £85 jeans costs the sum of [...]