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	<title>Letters from the Equator &#187; resource</title>
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	<description>Maybe.</description>
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		<title>Useful post by Ryan Carson about A/B Testing</title>
		<link>http://feedproxy.google.com/~r/boon/interaction/~3/715Wa9otXSo/</link>
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		<pubDate>Mon, 03 Aug 2009 17:38:28 +0000</pubDate>
		<dc:creator>boon</dc:creator>
				<category><![CDATA[evaluation]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://boonyew.com/interaction/?p=271</guid>
		<description><![CDATA[What I like about A/B Testing using Google Website Optimizer:

It helps provide real, direct data (as opposed to sheer guesses, or &#8220;eye-balling&#8221; secondary sources of data)
It helps you build strong skills in testing
It&#8217;s fairly straightforward to setup
It&#8217;s fairly flexible &#8211; allows for HTML markup, etc.

See how 37 Signals puts A/B testing to the works here.
See [...]]]></description>
			<content:encoded><![CDATA[<p>What I like about A/B Testing using Google Website Optimizer:</p>
<ul>
<li>It helps provide real, direct data (as opposed to sheer guesses, or &#8220;eye-balling&#8221; secondary sources of data)</li>
<li>It helps you build strong skills in testing</li>
<li>It&#8217;s fairly straightforward to setup</li>
<li>It&#8217;s fairly flexible &#8211; allows for HTML markup, etc.</li>
</ul>
<p>See how 37 Signals puts A/B testing to the works <a href="http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/">here</a>.</p>
<p>See Carsonified&#8217;s blog post about doing A/B Testing with Google Website Optimizer on Wordpress <a href="http://carsonified.com/blog/business/how-to-do-ab-testing-in-wordpress/">here</a>.</p>
<p>For a quick overview, watch the video from Carsonified below:</p>
<h3>How to do A/B Testing with WordPress</h3>
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		<item>
		<title>Superb UX Resource article by Whitney Hess</title>
		<link>http://feedproxy.google.com/~r/boon/interaction/~3/MjTf5evVdng/</link>
		<comments>http://feedproxy.google.com/~r/boon/interaction/~3/MjTf5evVdng/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 00:20:20 +0000</pubDate>
		<dc:creator>boon</dc:creator>
				<category><![CDATA[resource]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://boonyew.com/interaction/?p=258</guid>
		<description><![CDATA[So, I just posted a few days about stumbling upon UX taking 6 months.
That process can be cut short by reading one of those really awesome articles about what UX is all about.
This one by Whitney Hess is superb:
http://whitneyhess.com/blog/2009/06/so-you-wanna-be-a-user-experience-designer-step-1-resources/
]]></description>
			<content:encoded><![CDATA[<p>So, I just posted a few days about stumbling upon UX taking 6 months.<br />
That process can be cut short by reading one of those really awesome articles about what UX is all about.</p>
<p>This one by Whitney Hess is superb:</p>
<p><a href="http://whitneyhess.com/blog/2009/06/so-you-wanna-be-a-user-experience-designer-step-1-resources/">http://whitneyhess.com/blog/2009/06/so-you-wanna-be-a-user-experience-designer-step-1-resources/</a></p>
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